The EW brand is inspired by the concept of a capsule wardrobe, a collection of essential, basic, high-quality garments that don't go out of fashion. 

This collection is the foundation of your wardrobe and reflects your unique lifestyle, whether you’re a stay-at-home mum of four, a sport enthusiast, or a high-flying professional. Every woman needs reliable pieces of clothing that fit her body shape perfectly and accentuate her most flattering body parts.

There’s no right number of pieces for a capsule wardrobe: it depends on each individual’s lifestyle and personal style.

We believe each capsule wardrobe must be created with the individual’s unique needs in mind.

If you’re not really into getting dolled up, there’s no need to fill your closet with LBDs. Simple dresses, skirts and trousers can be the basics of your wardrobe, and you can add trendy or seasonal pieces to it.

A capsule wardrobe is the collection of basic, yet versatile, personalised pieces of clothing and accessories made of exceptional materials that can easily be combined in a variety of ways, allowing you to create an infinite set of outfits. Its ultimate goal is to provide you with outfits that you can wear on any occasion without having to buy an excessive amount of clothing.

Creating your ideal capsule wardrobe takes effort, 

but if you follow the steps and invest enough time, you’ll be on your way to having the perfect collection of clothes!

Check out our eBook to find out how you can create your own capsule wardrobe.