I’ve spent countless mornings in front of my wardrobe, picking out outfits for a day of meetings, travel and factory visits. After 20 years of this, I became fed up with a closet full of clothes that didn’t match, were too small, too long, out of fashion, or needed fixing. I often envied my husband, who managed to dress so easily with his perfectly tailored suits that he combined with different ties and shirts each day.

I realized that what I needed was to dress without all the stress. I thought long and hard about how I could create a wardrobe that would simplify my life and make me feel like I always had the perfect outfit to wear for any occasion. As a marketer and innovation director at multinationals for decades, I began to work on my own, personal project, which I called ‘My perfect wardrobe’.

I soon teamed up with Tina, a marketing and advertising professional with 20 years of global experience, to launch EW.

Our mission is to help professional women dress for success with perfectly fitting, stylish, comfortable garments that are timeless, easy to care for and ideal for work, leisure or travel. EW clothes are designed to be worn on any occasion, any time of day, any season and for any activity.